#SOAB is your hip hop-inspired events and lifestyle brand.
It all started with a group of friends who sought more from London’s social scene. Chasing the feeling of summer, they dared to put on day parties that combined the best of London’s up-and-coming DJs, great food and eye-catching expressions of art.
One party after another, from rooftops to terraces, #SOAB became the toast of Summer 2017. Hundreds have been having too much fun to ask what #SOAB stands for. It is in fact, our love-letter to the summer, hip-hop culture and most importantly, YOU!!!

About the #SOAB party experience.

#SOAB ROOFTOP

These summer events transport our followers to an upscale rooftop in the city for a soirée of excellent food, music and drink.

#SOAB PLAYGROUND

A fun & relaxing affair, this day-time pop-up focuses on customer interaction, games, live performances and larger-than-life props. The ultimate adult playground!

#SOAB AND FRIENDS

A more intimate after-work special that brings that #SOAB vibe you love into a smaller, cosier setting. Come with your friends, unwind and celebrate payday!

#SOAB SEASONAL SPECIALS

These come in as the seasions do. Valentine's, Halloween or Carnival Season coming up? Keep your eyes peeled, we just may have something special for you!

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