#SOAB is your hip hop-inspired events and lifestyle brand.
It all started with a group of friends who sought more from London’s social scene. Chasing the feeling of summer, they dared to put on day parties that combined the best of London’s up-and-coming DJs, great food and eye-catching expressions of art.
One party after another, from rooftops to terraces, #SOAB became the toast of Summer 2017. Hundreds have been having too much fun to ask what #SOAB stands for. It is in fact, our love-letter to the summer, hip-hop culture and most importantly, YOU!!!